James is a senior executive that has been working in the gambling games sector for more than ten years.
In that time he has been a Director of Barcrest Group Ltd a subsidiary of IGT the largest manufacturer of gaming machines and gaming software in the world. James led the revolution of IGT’s non-casino product from traditional mechanical reel based machines to video game based content resulting in a six fold increase in operating profit. This included the development of games , platforms and hardware for networked and stand-alone gaming machines, interactive digital television, internet and mobile routes to market. He led the creation of the Barcrest community gaming concepts that have performed exceptionally well in the UK land-based markets.
James was responsible for the strategic and general management of IGT’s non-Casino Video Content and Systems business. His experience allows him to advise on strategic and tactical matters relating to all aspects of gaming technology, regulation, product, game content and development techniques and processes.
In 2012 James became one of the co-founders and Directors of Sigma Games Ltd.